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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Market Share: Are they capturing the majority of customers in your industry? A website is the backbone of your digital presence, and it’s critical to out-optimize your competition, particularly in an era where mobile optimization is so important. Load Times: Does the website load quickly in all browsers, and on mobile-enabled devices?

Analysis 106
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How to Increase Your Twitter Impressions Organically

Sprout Social

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. Do a search for a popular hashtag related to your industry.

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An Introduction to Social Media for Business

Sprout Social

Do they Tweet links to industry news? Curate content from other sites in your industry, share images and other types of media. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. For instance, Sprout Social gives you insight into your audience’s demographics.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. It is available both as Web and mobile application (Android and iOS). BuzzStream.

Tools 40
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 by BuzzStream Blog. Get Excited.

SEO 192