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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Market Share: Are they capturing the majority of customers in your industry? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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How to Increase Your Twitter Impressions Organically

Sprout Social

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. Do a search for a popular hashtag related to your industry.

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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Feedly is the easiest way to curate content from your favorite publications for social sharing.

Tools 40
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101 Marketing Tools and Technology Tips for 2017

Razor Social

Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Optimize your website content for sharing on social media.

Tools 40
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

Strategy 153