Writtent Blog

JULY 22, 2013

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Writtent Blog

SEPTEMBER 20, 2013

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals. Start Iterating.

Content 72

Content BuzzStream Marketing Sports 72

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. 78% of companies now say they have dedicated social media teams.

Social Media 40

Social Media Avatar Social Networking Compete 40

ProBlogger

FEBRUARY 10, 2013

Almost every article written after the infamous Panda and Penguin updates has suggested guest posting as a viable and effective technique to increase authority with search engines, improve organic search visibility, generate leads, and build authorship. Nowadays I use Buzzstream to keep track of my guest blogging initiatives.

Quantcast 43

Quantcast BuzzStream Reputation Google Reader 43

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. BuzzStream. Create multiple keyword lists.

Tools 40

Tools BuzzStream Marketing Template 40