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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Here are four quick fixes for giving your pitch that competitive edge.

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The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. So what causes an editor to show interest? The answer can be found in psychology.

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects? Work History. Target Audience. Need for Visual Assets.

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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

In the Lifestyle vertical, the word “advice” was, on average, the fourth most-shared term from low-engagement publishers in our study, but this social traction occurred predominantly on Facebook and not Twitter, Pinterest, LinkedIn, or other social networks.

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500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion. Want to see which verticals are pitched most – and least – along with more insights from this study? Pitch Perfect Subject Lines.