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An Introduction to Social Media for Business

Sprout Social

According to a study by Buzzstream and Fractl , the most common reason people unfollow brands is because their content is too boring or repetitive. People don’t want to follow businesses on social media that only publish promotional content. Promotional posts tend to fall into that category.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Here are four quick fixes for giving your pitch that competitive edge.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. Study by Fractl and BuzzStream. A Closer Look at the Worst Headlines.

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The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. So what causes an editor to show interest? The answer can be found in psychology.

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects? Work History. Target Audience. Need for Visual Assets.

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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

In the Lifestyle vertical, the word “advice” was, on average, the fourth most-shared term from low-engagement publishers in our study, but this social traction occurred predominantly on Facebook and not Twitter, Pinterest, LinkedIn, or other social networks.