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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Craft a careful strategy to gain notice from the big fish in your industry. Think Like a Sports Coach.

Content 72
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Market Share: Are they capturing the majority of customers in your industry? Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Do your competitors work to create content about trending news items and stories that relate to your industry? Email Marketing.

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post? Try to avoid setting your objectives too high for your first outreach campaign.

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An Introduction to Social Media for Business

Sprout Social

Do they Tweet links to industry news? Curate content from other sites in your industry, share images and other types of media. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. For instance, Sprout Social gives you insight into your audience’s demographics. Generate Leads.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. Imagine a campaign that delivered content across your browser, television, and Google Glass. We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Strategy 152
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more.

Tools 40