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Remove influence

Adam Cohen

Remove Buy Related Topics
Communities Mobile Marketing Social Networking Social Media Gov 2.0 Social CRM Loyalty Conversation CPM More Related Topics >
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? How is our market share today vs. a year ago, and how will a new program help influence that? Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it. Do they share opinions?

Research 265
Research Social Media Marketing Retail 265
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I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

Is anyone buying more?&# No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers.

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Badge Disqus Web 2.0 Retail 201
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