Hootsuite

MAY 18, 2023

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services.

Video 113

Video HootSuite How To UGC 113

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can filter posts by account, keyword, hashtags, and even location. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. The good news?

Reputation 108

Reputation Strategy Brands HootSuite 108

Hootsuite

MAY 16, 2023

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 109

Reputation Social Media HootSuite Sentiment 109

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. It’s an efficient way to buy targeted ads with wide reach. In 2022, 90% of digital ad spending was on programmatic advertising.

Social Media 98

Social Media Brands HootSuite Policies 98

Sprout Social

SEPTEMBER 2, 2021

Also, consistently publishing coupon codes, offers, and discounts is fair game for encouraging impulse buys. Sprout’s social listening suite includes a query builder where brands can easily monitor mentions, hashtags, and industry-related keywords to better track what customers are buzzing about. Try your hand at social ads.

Retail 96

Retail Social Media UGC How To 96

Ignite Social Media

OCTOBER 2, 2018

It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. During the holiday season, everyone’s buying. Be sure to keep the barrier to entry low, to increase engagement and generate UGC.

Sentiment 152

Sentiment UGC Buy Authentication 152

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. We’re buying. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. Tell us who could use a 6 pack and why.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. If you’ve made it easy for customers to complete their purchase, they’re more likely to buy from you again in the future.

Tips 125

Tips HootSuite Survey FAQ 125

Sprout Social

JANUARY 30, 2019

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy. Hashtag performance. What were your most used hashtags on your own side?

Social Media 112

Social Media Strategy Marketing How To 112

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website.

Features 52

Features Brands Influencer Travel 52

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Instead, shift your focus to create content specific to where your campaign audience is in their buying journey.

Campaign 127

Campaign Social Media UGC Metrics 127

Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

Instagram 75

Instagram UGC Content Hashtag 75

Hootsuite

MARCH 31, 2020

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Follow Friday is a hashtag used to highlight some of your favorite Twitter accounts.

List 145

List Social Media HootSuite URL 145