Direct Marketing Observations
MARCH 8, 2012
Hey Google, you know me, but do you really know me? Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. This means that if I’m looking for information about violins.
Direct Marketing Observations
DECEMBER 6, 2012
You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You have everything that is needed except actual people, buying customers and or web traffic if you will. You decide to make it social.
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Direct Marketing Observations
FEBRUARY 24, 2012
You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Will you buy from my site? Let’s do a hypothetical. You like western saddles.
Direct Marketing Observations
JANUARY 3, 2011
He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. This is different, and powerful- YouTube is the next Google. Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. But then realized he was not.
Direct Marketing Observations
NOVEMBER 23, 2010
In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Take for example search.
Direct Marketing Observations
JANUARY 8, 2010
Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading. In fact, if you look at what’s happening in Japan it would boggle your mind. Three-quarters of Japanese social network users access the sites only from their mobile phones.
Direct Marketing Observations
OCTOBER 13, 2011
Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. These folks are trying to appease the almighty search engines. Organic search in a nutshell. Most producers of content are in the business of driving traffic. Traffic equates to advertising which equates to dollars.
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