Techipedia: Tamar Weinberg

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Respond in a timely fashion. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. Like this post?

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How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

Instead, pick something light, like browsing through Pintrest or playing an old-fashioned round of Bat the Penguin. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Better yet, why not get up and stretch your legs for a couple minutes?

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Calling attention to social profiles? Fan ratings & reviews?

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed. On eBay you give feedback as vote of trust for others to see and seek positive for your sellers you’re buying from. TV media buys are based on people picking what was on TV. It’s already happening.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Kristi’s Favorite Little Known Social Media Tool : If (or when) you come to this point with your social media accounts, you’ll be stuck handling Facebook and LinkedIn the old fashioned, manual way. With Twitter, however, you can use Refollow. Please sound off in the comments! [ Like this post?

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Within the fashion industry, one of the best ways to build trust in your brand is by using catwalk videos on your site. ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Videos with a functional element engage customers best.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.