Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 3, 2010

The rise of the social media website plugin is allowing its functionality to metastasize across the web to become a part of the infrastructure – Facebook’s little announcement is the first of what will undoubtedly be many such initiatives to make social websites the default.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In either event, your job in this circumstance is to create conversation. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. When I'm looking to buy something I immediately think of people in my network.

Social Media 119

Social Media Strategy Mobile Consultant 119