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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

Explain your NFT, what makes it unique, and make people want to buy it. Supply: How many of this particular NFT will ever be available to buy. Freeze metadata: After creating it, enabling this option moves your NFT data to decentralized file storage. Here are other things you can sell as NFTs: Tickets to an event.

Marketing 119
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HubSpot vs. Marketo: Which is Better?

Oktopost

Integrations with such platforms as Metadata and Adroll. Event based triggers. If you’re trying to decide which platform to buy, define first your needs and the nature of your marketing operations. Integrations available with PingPilot, Salesmsg and others. Transactional emails. Ad campaign management. Landing page creation.

Hubspot 110
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Want better results? Start with social testing

Sprout Social

My hypothesis is that posting an image with the URL in the caption will drive more clicks than using the URL’s default metadata, thereby contributing to our overall business goals of increasing awareness through traffic. This will be an A/B test where I compare image-based posts vs. metadata posts. Execute the test.

Metadata 110
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Top 10 Brand Marketing Solutions

Oktopost

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62
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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. It’s an efficient way to buy targeted ads with wide reach. In 2022, 90% of digital ad spending was on programmatic advertising.

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7 Top Tips To Create A Killer Video Content Strategy

Keyhole.co

What discount is available to those who buy your product today?’ Company Culture Videos: Uses video to highlight company culture, ethos, and events. Add relevant, keyword-optimized titles, descriptions, tags, and metadata. And, your uniqueness should be highlighted in the video. Include a short transcript of the video content.

Video 64