Jeff Esposito

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Would you pay for an adless Facebook?

Jeff Esposito

When done right, hyper-targeted ads can work like the gum or Chapstick in the supermarket and create an impulse buy. There have been a few that have led me to buying something for me, my wife or son because the ad just hit something I was looking for.

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Women like Pinterest, measuring and Instagram

Jeff Esposito

Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned. Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic.

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Cops harass 5-year old for late library books, news bloopers and IKEA sleepover – oh my

Jeff Esposito

For me it is vegging out in front of the TV watching the Wild Card round of the NFL playoffs waiting to see who the Ravens will take on next weekend and catching an outdoor college hockey game or two at the Frozen Fenway event. While I would love to say I feel bad for Best Buy, I do not.

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New toy blues

Jeff Esposito

Source – Gap Facebook Event. The wall of the event was filled with negative comments. With Facebook inserting places into geolocation, there is no question that mainstream buy-in will continue to grow for them and the other players in the space. Cashiers: Use item discount code FREEJEANS.

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Is a social media contest right for you?

Jeff Esposito

To avoid hairy situations when the event ends, establish clear-cut goals before launching the contest and judge the results based solely on those goals. But think about it, these prizes will draw in a lot of people to enter, but they might not be your core audience – translated that to not buying your products or services.

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Drawing Inspiration from Party Poker’s Road to Old Trafford Success

Jeff Esposito

For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. In fact, during the recently held live poker tournament at the Old Trafford, Twitter has played a major role in making the event trending worldwide. You can target almost 1.73

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