Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing.

Sentiment 86

Sentiment Sysomos Crowdsourcing Visible Technologies 86

Laurel Papworth

FEBRUARY 12, 2012

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. This is not media business as usual. Broadcast time is instant, Social media time is slower. Media counted for nothing.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Hootsuite

OCTOBER 1, 2019

First step: don’t buy them. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. More than that, have you differentiated your Instagram audience from your social media audience as a whole? Trust us.).

Instagram 111

Instagram Geotagging How To Tourism 111