Ignite Social Media
JANUARY 8, 2024
While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. How do you define Impressions in social media? What does Reach mean in social media? How are Video Views defined in social media?
Likeable
APRIL 13, 2021
Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns. Metrics like CPM, CPV, and CPC compete reasonably well.
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Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!
Buffer Social
AUGUST 22, 2019
Consumer habits: The ease of buying healthy foods is one of the key pain points Daily Harvest solves. Shoppers want to buy healthier foods, but it’s not always easy — a survey of 1,017 U.S. Create a beautiful, simple-to-use buying experience: Consumers are spoilt for choice now, to stand out you need to create great experiences.
Hootsuite
JUNE 7, 2022
The more users that remember your brand, the more likely they are to choose you when it’s time to buy. And 23% of users say they use social media to see content from their favorite brands. The key to a successful campaign is to make sure your audience is ready to buy. Build trust by sharing social proof like Califia Farms.
Ignite Social Media
FEBRUARY 23, 2021
In 2019, Reddit shifted from a CPM to a CPC buying model. Since CPC buying is newer to the platform, advertisers may see Traffic campaigns with lower CPMs than Brand Awareness/Reach campaigns, so if your goal is awareness and your budget will allow, test both ad objectives to see which brings in the lowest CPM.
Hootsuite
AUGUST 17, 2020
The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Read on to learn more.
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