Social Media Strategery
JANUARY 20, 2014
Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc.
Social Media Strategery
JANUARY 14, 2017
They were buying our consultants’ specialized expertise, unique experience, or both. In the agency world, though, our clients tend to buy the stuff our people produce. Unfortunately, because much of what agencies produce has been commoditized, clients have squeezed agencies on costs. The who was more important than the what.
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Social Media Strategery
SEPTEMBER 3, 2015
When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. This not only helps customers who are looking to declutter, but also gets them to buy a new product as well. According to a recent PwC study , 43% of consumers agree that “owning feels like a burden.”
Social Media Strategery
APRIL 3, 2014
Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. It means learning more about paid media and how to incorporate those costs into budgets. Your brand is doing a large paid media buy with one of your target publications. Should you even have one?
Social Media Strategery
NOVEMBER 18, 2011
.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. ” For Enterprise 2.0
Social Media Strategery
OCTOBER 8, 2009
We may have different goals and end objectives, but the concepts both verticals must address (transparency, policy, management, buy-in, metrics, etc.) bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 and non-profit 2.0 (for
Social Media Strategery
JUNE 17, 2010
Sure, there’s a lot of interesting events, blogs, and tweets that I’m missing, but I’m also very aware of the opportunity cost of trying to do everything – the lost productivity, the increased sick days, the constant tired feeling, the loss of focus. Managing Your Time While Managing Your Social Media My Gov 2.0
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