Buzz Marketing for Technology
AUGUST 3, 2011
So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. I think brands need to focus on the broader content being used about a brand.
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
DECEMBER 15, 2011
Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!
Buzz Marketing for Technology
FEBRUARY 27, 2013
At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while.
Buzz Marketing for Technology
JULY 27, 2011
Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.
Buzz Marketing for Technology
MARCH 2, 2010
And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Tweet This!
Expert insights. Personalized for you.
198 
Let's personalize your content