Waxing UnLyrical

JANUARY 24, 2013

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. But being “nice” isn’t just about please and thank you.

Data 230

Data Sysomos Sentiment Analytics 230

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Reputation Management. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand?

Social Media 155

Social Media Radian6 Strategy SM2 155

Socialized

SEPTEMBER 19, 2009

In some cases they are afraid of financial and legal risk, and risk to reputation. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. Quantifying the value of social media initiatives remains a challenge.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

Since then,023% of all Tweets include location data, according to Sysomos. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. See you at 6 p.m.

Social Media 124

Social Media Strategy Foursquare Social CRM 124