Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Has it given me brand exposure? We have focused on relevant followers, in our industry by and large.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Socialized

SEPTEMBER 19, 2009

In some cases they are afraid of financial and legal risk, and risk to reputation. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. Quantifying the value of social media initiatives remains a challenge.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Techipedia: Tamar Weinberg

APRIL 8, 2010

Brands that are already established naturally have it a lot easier; they already have a following. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet. Building a brand name.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

Since then,023% of all Tweets include location data, according to Sysomos. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Michiel Gaasterland shares his collected list of 500+ case studies, from small businesses to global brands around the globe.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Great for small brands and the do it yourselfer social strategists. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. I think CoverGirl showed it well w/ your example.

Influencer 122

Influencer Ustream Authentication Social CRM 122