Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Total contributors (and % active contributors).

Analytics 350

Analytics Social Media Trendrr Digg 350

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. a bigger punch with an agency or brand. One of the questions that Sarah Pietrzak asked was, “What should brands expect of bloggers and where do you see this relationship going?”.

Blogger 42

Blogger Brands Survey Cost 42

Kikolani

JANUARY 26, 2010

Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Mention – Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. votes, comments, inbound links) and web analytics data (e.g.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149