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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. being made about your company, brand, product or service generally positive, negative or neutral? Influence: a.k.a.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Alterian SM2. Budget: $0 (I have no budget, I need something free!). Results can be exported to Excel for further sorting and analysis.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. True brand advocates are your most valuable assets.

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5 Social Media Tools for PR Professionals

Proactive Report

It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Marketing Profs ) eMarketer predicts that online video will jump by 40% in 2010. Check out Veeple.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).