Marketing, SM2 and Twitter - Social Media Informer

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a.

SM2

SM2 Alterian Vocus Social Media

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Alterian SM2. Budget: $0 (I have no budget, I need something free!). Results can be exported to Excel for further sorting and analysis.

SM2

SM2 Vocus Alterian Radian6

Social Media Success Starts with Listening

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Follow them on Twitter. Endorse them via Twitter’s follow Friday. Find out who’s talking. Follow the influencers.

SM2

SM2 Alterian Social Media Influencer

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter

Twitter Pharmaceuticals B2B Biotechnology

Essential tools for influencer marketing

Socialmedia.biz

JULY 14, 2016

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. While influencer marketing is PR, you need to treat it like sales.

Influencer

Influencer Tools SM2 Marketing

Social Media for the Boardroom

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media

Social Media SM2 Energy Microblogging

Best Social Media Monitoring Tools

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony

Cymfony Social Media Tools SM2

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# She also blogs at [link]. Uncover Content Ideas.

Alterian

Alterian SM2 Social Networking Aggregator

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy. A measurement plan.

Social Media

Social Media Klout YouTube Foursquare

5 Social Media Tools for PR Professionals

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. Feeds – The web isn’t about pages any more.

Filtrbox

Filtrbox Social Media Tools SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media

Social Media Radian6 Strategy SM2

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Cindy Bates.

Twitter

Twitter Bazaarvoice B2B Microsoft

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? What’s the hot new trend in social media that we can bring to our clients?

Questions

Questions Social Media Consultant Education

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media

Social Media Trendrr SM2 Alterian

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Background. Future Plans.

Software

Software Review SM2 Alterian

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools

Tools Social Media Sysomos Vocus

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Their data includes the full twitter fire hose (first provider to get the fire hose). They don’t take a “credit card approach to monitoring”.

Crimson Hexagon

Crimson Hexagon Analytics Sysomos Radian6

Social Media Informer

Four Ways to Measure Social Media Marketing Results

What’s the Best Social Media Monitoring Tool? It Depends

Trending Sources

Social Media Success Starts with Listening

The Nifty 50 Top Women of Twitter for 2011

Essential tools for influencer marketing

Social Media for the Boardroom

Best Social Media Monitoring Tools

3 Reasons To Dig Deeper In Social Listening

BrainDump: 101+ Things You MUST Know About Social Media For Business

5 Social Media Tools for PR Professionals

Convince and Convert Blog: Social Media Strategy and Social Media.

The Top #Nifty50 Women in Technology on Twitter for 2012

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Web Presence Optimization Software Review: gShift Labs

9 Criteria for Selecting a Social Media Monitoring Tool

Monitoring vs Analytics [Infographic]

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