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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Spotting your brand ambassadors should not be too tricky. Now you know who your brand loyalists are.

Brands 139
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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. In web hosting, there are hundreds of different forums and sites. Introduce yourself, engage in the community, and let them learn about your brand. Let the community know who you are.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

That’s why this is more of a message for large and not necessarily small brands. Neither the tweet or the follow up direct message was responded to in a timely fashion. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

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23 Reactions to the New Digg, and It's Not Good » Techipedia.

Techipedia: Tamar Weinberg

All this stuff you can do with your friends now…except browse their submitted stories in a normal fashion?? They trying to drive us away from our friends list? digg only works right if you back out of your profile. i like digg because its different and i hope that difference doesnt erode with these new features. Is there any?

Digg 102
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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

It’s why Zappos is always the big Twitter brand awareness case study. The answer for that is: “it depends.&# ) The @tamar Twitter account is my personal brand and what I love to do above all else, but it’s business account with just a bit of personal stuff. What is your twitter handle? I’ve done the same thing.

Twitter 205