Adam Sherk
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. As with most social sites it is a good idea for brands to have an official outpost. Related posts: Does Google Want Brands in Your Social Circle?
Adam Sherk
FEBRUARY 14, 2012
It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. Breaking News. Lifestyle Content.
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Adam Sherk
NOVEMBER 11, 2014
I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. Fashion and Beauty 42%.
Adam Sherk
AUGUST 14, 2012
For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. Fashion and Beauty is also doing well compared to many categories although I expected those sites to be closer to Food and Home. Fashion & Beauty 99,050 3,455. Food 612,238 12,886.
Adam Sherk
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. Here are a few more examples. Women’s Site. Entertainment Site.
Adam Sherk
JANUARY 23, 2013
To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.
Adam Sherk
APRIL 3, 2013
For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content. Basically it’s the big brand version of an old fashioned link exchange. Sponsored Content Compliance.
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