Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] Brian Hamlett Very nice Jay and definitely true. Just not in a linear fashion.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. It's definitely some food for thought.

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. All those months of trying to learn HTML in 1996 now feel wasted.

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. All those months of trying to learn HTML in 1996 now feel wasted.

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Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 2, 2010

Flexibility There are no right answers in social media, just answers that are more likely to be correct. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Social media does that.

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Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

It’s About Retention I was heartened to see that with a few exceptions, most of the conversations, exhibiting companies, and sessions at SXSW positioned social media as a way to engage with current customers, rather than as a way to drive awareness or first-time sales. Chris is incredibly kind and approachable.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Support Slowness It’s up to all of us to redefine what social media “success&# looks like, to focus our efforts on building kinship day-to-day, and yielding sustained passion for the brand.

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Social Media Strategy Affiliate marketing Company 159