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What Type Of Content Should My Company Produce?

Twist Image

Too often, the people that run brands will say: "we have to be publishing content," or "we need to get more content out there." All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. Curate the content.

Types 111
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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness. It’s also not a bad idea to check out similar creators and brands in your industry. Try a branded hashtag challenge. Create a branded hashtag. And better yet, “followable”? Check out the competition.

Tips 138
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A Pinteresting Story

Twist Image

Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Also of Interest: 7 Creative Ways Your Brand Can Use Pinterest - via ClickZ. Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online.

Hitwise 101
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UTM Tracking: The Major Key of Social ROI

Sprout Social

Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence. Social provides the rare opportunity for brands to connect directly with their audiences. Creative UTM Tracking Tactics. UTM tracking is the gift that keeps on giving. UTM’s can provide that data. Social Selling.

ROI 40
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

Brands 94
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Chris Chariton shares five ideas on how “sales and marketing can work together to generate leads and build the brand as part of the same effort.”

B2B 191
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Tap your internal subject matter experts and help them create personal brands. It’s not enough just to produce great content, it has to be made “findable.&#. To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. •

B2B 165