Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. consumer brand.

Findability 106

Findability Social Media Case Study ROI 106

Keyhole.co

JANUARY 18, 2024

It helps customers with resources/links to your brand to make them more aware of your offerings. Step 1: Create a profile for your business or brand First up, before creating a bio, you’ll need to set up your Instagram profile. Tailor Brands’ Instagram page is a perfect example of effectively using an Instagram link in bio.

Instagram 52

Instagram How To Insurance Findability 52

Visually SM

JANUARY 29, 2015

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A redefining of brand to include the audience. A deep understanding and executional capability in search and findability issues.

Content 124

Content Findability Marketing Social Networking 124

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. If those two locks can get opened, every brand has the opportunity to then hit a level of engagement, and from there - if you''re really cooking with gas - you may. Interestingly, it this presentation is from 2012.

Social Media 106

Social Media Findability Conversation Brands 106

Twist Image

OCTOBER 11, 2011

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. The question is this: are those brands really all that "social"?

Findability 110

Findability Conversation Engagement Advertising 110

Twist Image

MARCH 5, 2011

Too often, the people that run brands will say: "we have to be publishing content," or "we need to get more content out there." All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. ann handley.

Types 111

Types Findability Company Content 111

Pam Moore

JUNE 21, 2019

Yet, content is at the core of everything brands and people do online. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Bottom line you want to develop content that inspires and connects with your audience with a goal of bringing them closer to you and your brand.

Content 113

Content Marketing Loyalty Findability 113

Twist Image

AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. content publishers. f commerce.

Findability 111

Findability Facebook Hashtag Mobile 111

Convince & Convert

AUGUST 4, 2011

The chances of you winning a click in search go up dramatically if the searcher knows your brand. They already know your brand. Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir.

Content 147

Content Findability Marketing URL 147

Visually SM

JANUARY 29, 2015

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A redefining of brand to include the audience. A deep understanding and executional capability in search and findability issues.

Content 100

Content Findability Marketing Social Networking 100

Twist Image

AUGUST 19, 2011

I often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." Telling people where and how you would like them to engage with your brand can be tricky. Self-sufficiency. " Don't quit. business book.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Is this an appropriate way to calculate Facebook’s brand value? The number of Facebook “likes&# you’ve accumulated is akin to your email list.

Findability 151

Findability Facebook Newsletter Cost 151

Hootsuite

SEPTEMBER 16, 2021

So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness. It’s also not a bad idea to check out similar creators and brands in your industry. Try a branded hashtag challenge. Create a branded hashtag. And better yet, “followable”? Check out the competition.

Tips 138

Tips Hashtag How To Instagram 138

Twist Image

JANUARY 1, 2015

In the early days of social media, I would warn brands against creating something called, The Streisand Effect. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. Oh hello, Barbara Streisand. It''s going to be interesting to see what happens in this case. aktarer zaman. barbara streisand.

Airlines 40

Airlines Data Wikipedia Brands 40

Twist Image

NOVEMBER 11, 2011

Following brands. I only follow brands I find interesting (slight corrections: brands that I am head over heels about). It also comes from great content becoming as shareable and as findable as possible. Real brands get real interactions when they involve real people. brand reflection. Tags: brand.

Findability 99

Findability Policies Conversation Twitter 99

Twist Image

JANUARY 6, 2011

If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online? Are you findable? digital branding.

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

JUNE 20, 2011

Remove all of the technological hurdles that you have in front of your brand and focus on: A compelling story. Making your content as shareable and as findable as possible. Doing nothing that doesn't add economic value to the brand. Most brands aren't even doing the basics right. A defendable and unique market position.

Findability 111

Findability Mobile Social Media Brands 111

Twist Image

AUGUST 1, 2012

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. That's the main issue that brands will face when it comes to publishing content.

Content 109

Content Findability Press Release Publishing 109

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Promote the content.

B2B 124

B2B SEO Travel Hubspot 124

Twist Image

OCTOBER 14, 2011

And, the only reason we're being asked about it is because there needs to be some sort of CYA (cover your a**) move on the brand side in case someone higher up in the brand food chain wants to know why the television advertising spend was cut on an Excel chart. How do we celebrate the customers who really are our true brand champions?

Findability 107

Findability Marketing Loyalty ROI 107

Twist Image

JANUARY 31, 2012

Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Also of Interest: 7 Creative Ways Your Brand Can Use Pinterest - via ClickZ. Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online.

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Kikolani

MAY 5, 2016

Expose Your Brand to a Broader Market. Link building to relevant sites of your demographic allows your brand to be known and trusted by them as well. . Creative and natural link building is essentially about trust building, while making your brand, product, or business known and valued by a broader demographic.

Content 78

Content Findability Engineering Flickr 78

Twist Image

APRIL 9, 2014

All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. That''s the main thing that every brand needs to focus on.

Questions 102

Questions Content Press Release Findability 102

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Brands are still afraid to share.

Wiki 102

Wiki Hotels Social CRM Retail 102

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. your personal brand. Bernie Borges termed this "corporate personal branding.". Our podcast offers tips on how to begin your corporate personal branding strategy.

Social Media 69

Social Media Findability Project Social Networking 69

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

FEBRUARY 16, 2012

I'd much prefer that Twist Image makes itself as findable and as shareable as possible. And yet, with Social Media, look at how much posturing some of the most respected brands take part in that make them look, feel and act pretty slimy. Look at what a brand is willing to do simply get someone (anyone) to like their brand on Facebook.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Twist Image

JUNE 17, 2016

Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . What's a way for marketers and brands to jump into data analytics without getting lost? along for the ride.

Marketing 40

Marketing Findability YouTube Analytics 40

ProBlogger

NOVEMBER 17, 2010

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. The four core attributes of successful email marketing are: Make your email capture findable. Findable: Set up your vanity URL and Facebook page, and link to it from your site.

List 43

List Findability Syndication eBook 43

Twist Image

FEBRUARY 7, 2011

It's no longer just about the ISP, the portal destination (aka "the walled garden") and building AOL as the primary brand (regardless of what the current revenue model looks like). You don't have to assimilate them into a global brand (traditional magazine publishers do this quite well). The publisher of the future.

Content 111

Content iPad Findability Publishing 111

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

In fact, despite Facebook’s own privacy violations, it still was ranked in 2009 by consumers as one of the most trusted brands of all time. It was a slow evolution, but social networks have made more people willing to expose themselves to the world wide open. Ever watch CTU? It’s not far-fetched.)

GPS 217

GPS Privacy Findability Report 217

Webbiquity SMM

FEBRUARY 16, 2011

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. So how can you get the most out of this business-oriented social network? What new features should you get familiar with?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

MARCH 17, 2011

It's about critical thinking and gaining a better understanding of what it means to make your thoughts shareable and findable. how does it connect to the other pieces of your branding and marketing strategy? It's not about creating an online resume or becoming famous. Passion is an over-used term. " You have to live it.

Findability 110

Findability Analytics Mobile Google 110

ProBlogger

MAY 15, 2016

” I’ve had this kind of feedback quite a bit – live video gives people a glimpse at who you really are and can really humanise a brand. Add to this that even in the last week Facebook have made live video even more findable with their new Live Maps that promotes Live videos happening around the world.

Video 28

Video Findability Facebook Groups 28

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. Namify: Create Your Brand Identity Namify is a web-based app that allows you to find your brand name from a single text prompt.

Tools 117

Tools Marketing Findability Real Estate 117