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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. No longer would SA associates think of CSR as just being about giving money or time, if they ever had. Many were moved to tears of joy.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. An eye-opening 91.6%

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Corporate social responsibility all year round

Sherrilynne Starkie

This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. The same holds true for brands and organizations. A recent study by the Reputation Institute found 73% of consumers in the. Related articles.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative. Identify Your Brand’s Social Kernel. How Brands Use Pinterest.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? Comments my favorite part of this case study is that they did exactly.

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