Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). Social media in call centres.

Study 377

Study Social Media Wikipedia ROI 377

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.

Report 87

Report Social Media Brands Social Media Management 87

Devumi

MARCH 7, 2017

The post The 3 Best Pinterest Marketing Brands: A Case Study appeared first on Devumi. In fact, the best Pinterest marketing can be quite lucrative. To better understand how that can be done, let’s take a look at […].

Case Study 110

Case Study Study Brands Marketing 110

Social Media Today

AUGUST 20, 2019

interact with brands on social media, and how these interactions influence their buying decisions. A new survey by The Manifest, explores how social media users from across the U.S.

Influencer 168

Influencer Study Brands Engagement 168

Ignite Social Media

JUNE 5, 2019

You can read more about our social media case study below. Additionally, we had target groups built around our target audiences’ interests, behaviors and media and brand preferences. Social Media Case Study Results. We also conducted a Facebook Brand Lift study during the course of the campaign. Campaign Objective.

Case Study 107

Case Study Study Social Media UGC 107

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. Existing students who currently study there. But first, let’s start with a definition. What Are Instagram Reels?

Examples 166

Examples Instagram Brands Transportation 166

Forbes Social Media

FEBRUARY 22, 2021

Markerly, an influencer marketing agency, recently analyzed posts from 80 influencers and 10 brands on both TikTok and Instagram and found Reels is currently the best place for brands, whereas TikTok remains Queen of influencer and celebrity culture.

Influencer 107

Influencer Instagram Study Brands 107

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.

Brands 130

Brands Energy Sports Fashion 130

Social Media Today

MARCH 25, 2021

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns.

Campaign 207

Campaign Brands Facebook Tips 207

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. An eye-opening 91.6%

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Clinique: Support Your Brand Values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Consequently, competition from other brands in your niche may cause some to act unethically and consider sabotaging a competitor. Is it set up under a name or brand? Written By. Tamir Davies. How Can We Define Negative SEO?

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Study Reputation Survey SEO 184

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!

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Study Conversation Cost Campaign 95

Social Media Today

NOVEMBER 14, 2019

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.

Study 163

Study Publishing Brands Facebook 163

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. per cent respectively.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

JANUARY 31, 2020

So, what impact is this having on your brand? There haven’t been any studies published surrounding how it’s affected brands yet, but we do know that it has reduced like counts for influencers with larger followings in multiple countries, which means it is probably affecting your brand the same way. So, there you have it.

Brands 201

Brands Instagram Metrics Study 201

Social Media Today

JUNE 22, 2021

The option will help businesses get a better understand as to the response to their promotional efforts on the platform.

Study 191

Study Advertising Campaign Brands 191

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

Instagram 179

Instagram Brands Sports Feed 179

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 123

Strategy Brands Content UGC 123

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Case Study Study Banking Metrics 100

Ignite Social Media

JULY 18, 2019

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 Head to our site to see a selection of our top case studies: Ignite Case Studies.

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Case Study Retail Study Social Media 98

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” The post Content Strategy Tips from Top B2B Brands first appeared on Writtent.

B2B 93

B2B Strategy Tips Content 93

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Industry – Does Offering Customer Service on Social Make Sense?

Social Media 210

Social Media Brands Startup Loyalty 210

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. ” 3.

Case Study 100

Case Study Study Influencer Consultant 100

Mindjumpers

JUNE 15, 2012

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Brands including Coca-Cola, New York Times and Red Bull. Facebook Private Messaging for Brands.

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Study URL Feed Feedly 259

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Facebook fans were able to interact with Lowe’s on Pinterest without ever leaving Facebook’s platform; the results included a 32% increase in Pinterest followers for the brand, and follower gains of 60% for certain featured boards.

Case Study 194

Case Study Study Social Media Film 194

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. And brands need to learn from this.

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Case Study Apple Study Brands 187

Digimind

JUNE 11, 2019

The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

Case Study 58

Case Study Insurance Loyalty Study 58

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

Ignite Social Media

JULY 20, 2020

A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. What Shops Mean for Brands. With Facebook and Instagram Shops, brands have the opportunity to reach more customers online and drive lower-funnel activity. Creating a Shop is free.

Instagram 196

Instagram Brands Facebook Overview 196

Devumi

MARCH 22, 2017

Both large and small brands have set up their own channels on it. The post Case Studies: 5 Remarkable Marketing Channels on YouTube appeared first on Devumi. YouTube is considered to be one of the most important marketing platforms on the Internet. Let’s take a look at five of the […].

Case Study 121

Case Study Study YouTube Marketing 121

Jenn's Trends

MAY 5, 2016

When a brand or business can figure out their exact style so perfectly that every photo is uniquely and beautifully their own, that’s a solid win in my books. And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends.

Case Study 111

Case Study Study Instagram Trends 111

Social Media Strategies Summit

APRIL 8, 2021

Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality. Social media has always been a fantastic way for brands to demonstrate their personality. – Top 15 Brands Killing It on Instagram. Example: Red Bull.

Instagram 234

Instagram Brands Real Estate Remix 234