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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Sign up for a FREE Audiense Insights account and discover the ideal influencers for your brand.

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How to Sell Smarter Using Social Insights

Convince & Convert

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Forget Focus Groups.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Tracking sentiment around a brand and its competitors might be important for a product manager.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Great for small brands and the do it yourselfer social strategists.