Remove Brands Remove Content Remove Content management systems Remove Mobile
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint?

Examples 106
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Blog Post Ideas.

Tools 111
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. eBay is betting its entire future on mobile, and it’s winning.

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Five Reasons Why I Love Wordpress

Firebelly

. | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system.

WordPress 100
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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . AuthorRank – Myth or Legend?

Content 54
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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Others share your content with their own friends and followers via in social networks and other digital channels. Earned Media Foundations.

Marketing 284