Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Ignite Social Media

MAY 27, 2016

Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. You’re not alone. Why’s that?

Communities 113

Communities ROI Team Social Media Management 113

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. As social media platforms look for ways to further prioritize video, and users seek out more ephemeral, bite-sized content, marketers have an opportunity to incorporate quick videos into their strategies in cost-effective, creative, and powerful ways.

Trends 182

Trends Social Media Instagram Platform 182

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! It’s Time to Call the Social CRM Bluff (Full Frontal ROI). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). How To Be More Googley (Brand Flakes for Breakfast). The secrets to getting a high “RCCF:” (TweetSmarter). Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Mindjumpers

AUGUST 11, 2010

Interaction and participation play a role in both connected marketing and in conventional outbound forms of communication such as e-mail marketing. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Facebook 167

Facebook Consultant Social Media Sites 167