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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

Remember that your name is your personal brand, and people will remember you in the future. Being able to buy the tools of the trade, being able to replace them at the drop of the hat, all of these things are super important, so you have to be in a position to where financially this makes sense. Investment on tools of the trade.

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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Paid Media: Buying Attention at Bargain Basement Prices. You’ll also want to email a link to your list (sometimes in a larger newsletter). All of these materials should link back to the original graphic.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. But that point was inevitable, no?

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

How are agencies and brands successfully integrating owned, earned and paid media efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s Search Critical in Brand-Building Strategies by eMarketer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool. It's obviously brand new and has a ways to go but in its basic form it kills for getting a quick snapshot of what's being said. link] Todd Randolph great way for brands to monitor facebook!