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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

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How To Measure Share Of Voice On Social Media

Keyhole.co

SOV Calculations Lastly, as we previously mentioned, you can use the formula: Share of voice = Your Brand Metrics / Total Market Metrics Multiply the output by 100 to arrive at your SOV percentage (%). Not just that, Keyhole is a complete social media management tool. That’s to say, it can help you with brand monitoring.

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Top 10 Social Listening Tools

Oktopost

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Just feed in keywords and select the custom period using QuickTrends. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Gather strategic insights When Nike released their 2018 ad featuring Colin Kaepernick after he took a knee during the National anthem, their online mentions began overflowing with negative comments including #boycottNike hashtags. The brand’s net positive sentiment dropped from 23% to -4%. How do you determine brand sentiment?

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13 TikTok analytics tools to boost your strategy in 2024

Sprout Social

Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake. Hashtag tracking A main facet of your strategy should revolve around TikTok hashtags. Hashtags can improve your position on the For You Page and can help your videos show up in search results.