Remove Brand Monitoring Remove Fashion Remove Social Media Remove Social Networking
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” social ratio. Image credit: CMI.

B2B 154
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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Chad Richards is the Social Program Manager at Firebelly Marketing. In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable.

Discount 111
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Courtney Love gets sued over tweets

Firebelly

Case in point:  Courtney Love vs. fashion designer. The CNN article cites several other similar cases that don’t involve celebrities but do involve social media. But for non-journalistic folk, many of whom are now blogging and Tweeting on the Internet, these laws may not be known. This can cause major trouble.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105
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Top 25 [Free + Paid] Social Media Analytics Tools in 2022

Keyhole.co

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

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What Is Newsjacking?

Keyhole.co

According to the research made by Unmetric Eyeball, a brand’s newsjacking endeavor leads to a significant follower growth , from 0.09% leaping to 18.9% ” Moreover, before the advent of social media, newsjacking centered on establishing a person as an authority in the dissemination of pertinent information.

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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. This is the result of careful, consistent branding over decades. Secondly, you can have the most polished brand in the world. Don’t forget to build your social media customer service strategy , too. Take Nike for example.

Tips 107