Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. online population access the Internet from a mobile device.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 11, 2010

This is a major consideration for us, given how much I travel (and how much I’ll likely travel in the next couple years after The Now Revolution – my forthcoming book with Amber Naslund – is published in February). A Kenyan expression and the title of one of my favorite Anne Lamott books.) Fully virtual, fully mobile.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I find Kindle to be easier and better as a book device. What is it?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. iPhone Just about anyone that builds a social media audience partially does so because they create a lot of content, and are responsive. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Check ( Facebook Lite ).

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 7, 2010

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. You can review the entire transcript here , as well as transcripts from the 52 #socialmedia chats that preceded mine.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Why would Starbucks need their own digital network? What’s Next (Potentially)? How can I help you?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. It’s for kids.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. But have businesses truly responded to the rise of social media? I love hearing about someone’s kids and trips and what books they read and movies they watch.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. As single example: Do you read your own product reviews?

Social Media 119

Social Media Strategy Mobile Consultant 119