Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly Thanks for sharing.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. Related posts: Google News Wants Title Tags to Match Headlines?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JUNE 5, 2009

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank.

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam. And you are absolutely right.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Engagement Facebook Press Release 104

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Related posts: The Most Common Causes of Duplicate Content on News Media Sites Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

MAY 13, 2009

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs).

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

DECEMBER 1, 2009

News Sites: Tame Your Blog Tags Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? {

News 104

News Publishing Google Press Release 104

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

News 149

News Module Widget Facebook 149

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

SEPTEMBER 3, 2009

Google News uses “Citation Rank” to try to determine the original source (i.e. For example the Charlotte Observer is likely to be given more weight on stories about North Carolina. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 158

News Google Tips Press Release 158

Adam Sherk

MARCH 16, 2010

In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites. Last week in Wichita KS I did some examples using Twitter and YouTube+twitter and showed how that worked.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

News 136

News List Twitter Sites 136

Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

OCTOBER 20, 2009

Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

AUGUST 31, 2010

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

AUGUST 4, 2010

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort. Time appears to have the most active profile.

Digg 134

Digg Sites News Activities 134

Adam Sherk

MAY 17, 2010

For example when I went to the CNN page by searching “CNN” while on the Fox News page I ended up on this URL: There are multiple combinations that can occur. If you paste those funky URLs into a new browser tab they redirect to a better URL (in the CNN example www.facebook.com/cnn?ref=ts).

Sites 167

Sites News CPM Facebook 167

Adam Sherk

MARCH 2, 2010

It would be cool to analyze your flow as an example. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! The real difference social media can make is for small and medium businesses, bloggers and consultants.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

DECEMBER 8, 2009

Unfortunately for him, Tiger Woods offers a good example of why news sites would want to use both. In looking at the current Living Story examples , one thing that struck me is that news sites will need to be careful not to pick subjects that are too broad to be effective.

Google 112

Google Health Care Press Release News 112

Adam Sherk

SEPTEMBER 22, 2010

David Halberstam’s book, The Powers That Be, is filled with examples of how senior editors at Time rewrote Vietnam reporting to meld with Luce’s ideology. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 131

Press Release Issues News Wikipedia 131

Adam Sherk

JUNE 29, 2010

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.

Press Release 279

Press Release Marketing Class List 279