Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Lurkers turn the tables a bit on marketers.

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Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. There are a ton of books being published on community and how social media plays into that. our last book tour update, we talked PR 2.0 Do share your thoughts below.

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Communities Postrank Organization Tourism 205

Waxing UnLyrical

JANUARY 18, 2011

A Better Blogroll If you like highlighting other bloggers on your site via a blogroll, you will probably find that as you add more and more to them, it becomes a huuge list. Try the Better Blogroll plugin. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

OCTOBER 20, 2010

It’s my last big event as chapter president. Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

OCTOBER 28, 2010

Get Shareaholic test Filed under Events , Public Relations | Tags: network solutions , pr , Public Relations , twitterchat | Comment (1) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me!

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Postrank Conference Tourism Blogroll 165

Debbie Weil

SEPTEMBER 24, 2010

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. Read on for the dirt on corporate blogging. Then another.

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Blogroll Blogger Guidelines Company 156

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig

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Waxing UnLyrical

NOVEMBER 6, 2010

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Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

FEBRUARY 7, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. NBC Washington, when it posted a blurb on the event, led with the headline, “ Caroling Flashmob to Spread Cheer, Ruin Commute.&# Third, is someone going to Ustream the event? Why not book me for a speaking gig ?

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Flash Mob Ustream Class Film 222

Waxing UnLyrical

NOVEMBER 27, 2010

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Creative Commons 166

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Waxing UnLyrical

JANUARY 2, 2011

Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. My books of the year , from Richard Bailey’s PR Studies. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

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Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# I suspect his new book might have a new place on my syllabus.

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Waxing UnLyrical

SEPTEMBER 21, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

SEPTEMBER 3, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

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Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

OCTOBER 9, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Postrank Class Tourism Blogroll 134

Waxing UnLyrical

SEPTEMBER 7, 2010

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Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

OCTOBER 23, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

OCTOBER 31, 2010

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Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

SEPTEMBER 5, 2010

Four unintentionally depressing self-help books on happiness , from Cracked.com. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Gross National Happiness , from PBS.

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Project Class Postrank Diagrams 177

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me!

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Waxing UnLyrical

OCTOBER 10, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Postrank Class Tourism Blogroll 149

Waxing UnLyrical

OCTOBER 3, 2010

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Postrank Tourism Flickr Blogroll 169

Waxing UnLyrical

AUGUST 29, 2010

Why: The Geography of Bliss is a great book. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Cow in a car , from April Wendy Hollands’ Le Franco Phoney. Read All About It!

Travel 125

Travel Postrank Tourism Blogroll 125

Waxing UnLyrical

SEPTEMBER 25, 2010

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Postrank Tourism RSS Blogroll 129

Waxing UnLyrical

OCTOBER 15, 2010

Terrific event, though you might say I’m biased, seeing as how I’m president of the chapter for another 78 days, er, who’s counting? Mark as read Approve comment Well, you are certainly famous in my book! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Shall We Tweet?

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 6, 2011

It’s a crying shame if you haven’t; I read it years and years and years (ok, I’ll stop now) ago, and it’s one of the most-beloved books in my collection. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me!

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Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Get Shareaholic test Filed under Events , MeasurePR , Measurement , Public Relations | Tags: #measurepr , PR measurement , public relations outcomes , seth duncan | Comments (2) Site settings comment help?

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Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 22, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Exercises 100

Exercises Postrank Tourism Blogroll 100