Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
But when these events occur, they show the power of social media when harnessed by the people. The blogosphere and social media networks would go nuts with rumors and buzz about new products. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case.
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