Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. Each tool is free unless otherwise noted.

Blogger 196
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Link Building Tactics for Publishers

Adam Sherk

While links within press releases may not have much direct SEO value, including links to specific pages calls their attention to journalists, bloggers and others who may come across the release. Blogger and influencer outreach. Bloggers tend to be the best candidates for outreach activities that can lead to inbound links.

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My Top Posts of 2013 on SEO and Social Media for Publishers

Adam Sherk

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links. Top Link Building Tactics for Publishers.

SEO 129
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Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

I also liked the ambitious effort to close the article with some extra links for buying property in Africa: I even got rolled into a tweet promoting the article: Jokes aside, it’s understandable how frustrated publishers and bloggers get with content scraping and article spinning. It really is an epidemic.

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Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

To show the book in action while proving the point that portions of press releases do sometimes get picked up in media and blog coverage I’ll quote directly from the release that Associate Publisher Brenda Knight sent to me: “ Better than Great is the must-have reference for anyone seeking to rise above tired superlatives when the quality of (..)

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers. So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype.

Study 147
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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Newspaper journalists were the most likely to report using no social media tools (21%).