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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Ellen McGirt. Heidi Cohen.

Twitter 279
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 160
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Thanks for the mention and for adding to the research in this important subject. Skip Colcord June 30, 2010 at 11:18 am Thanks, Adam.