Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. It’s been a while, but we’re back!

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ROI Policies Small Business Study 34

Jeff Esposito

JANUARY 2, 2012

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV.

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Review Case Study ROI Course 43

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

APRIL 18, 2013

It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. social media I suck self-reflection Suck you suck' It also goes to show you how immodest some folks are. So what are you afraid of?

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Sports Exercises ROI Metrics 52

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Why it’s not really my birthday – One of the things that I never considered with my social media profiles was adding in my birthday. Now I am not talking that being.

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Lithium Real Estate Sample Samples 24

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Image - Matt Hamm.

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Social Media Case Study Metrics ROI 42