article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Even though many small businesses don’t use CRM (Customer Relationship Management) software for tracking and managing sales and marketing (like Infusionsoft , Salesforce and Hubspot ), businesses that I have worked with have seen a direct increase in sales for the specific products or services they post about on social media.

article thumbnail

What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

Lurker 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. What About the Silent Lurkers? We know they watch our videos, read our blog posts and the list goes on.

Feed 167
article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

H&R Block offers tax preparation services (say it with me: boooorrring) — but nevertheless, its Instagram account is full of cheery, informative graphics that direct followers to educational blog posts. Newsletter distribution platform MailChimp has a podcast that spotlights small business owners. Helpful and cute!

Products 145
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? link] [link] Kirsten Khire #7 – lurkers or inactive accts? what shocks you?) what shocks you?) what shocks you?)

article thumbnail

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Des is co-author of LinkedIn for Recruiting, now in its second edition and an e-book for small businesses, 7 Step Business Blog, recently translated into Mandarin Chinese. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.

article thumbnail

How to Make the Most of Your Social Media Budget

Sprout Social

Whether you are a large corporation with a high marketing budget or a small business just getting started, you want to utilize every cent. This keeps your fans engaged and turns lurkers into advocates for your brand. You’ll quickly feel like you’re not not getting your money’s worth. Efficient Content Planning.