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Transforming audiences into communities: Offering real value

Audiense

In our previous blog, we focused on creating meaningful conversation. This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. In this series, we’re talking to real marketers and brands about how they did it.

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Why Blog Lurking is Not Bad

Ari Herzog

Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. In a comment about lurking, she writes : I know the word “lurk&# and thus being a “lurker&# sounds bad but really, it’s not bad at all.

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Need blogging inspiration to start off 2011 with a bang?

SocialFish

Subscribe to association and other blogs relevant to your industry (if you don’t know where to start looking for them, start here. Though you’re reading this blog, so we’re going to assume this is not news to you! Make sure you subscribe to any and all relevant blogs written by your members. Read, read, read.

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10 Techniques to Get More Comments on Your Blog

ProBlogger

The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Only 1 out of every 100 Readers Comment on your Blog. Are only 1% of your blog’s users are actively engaging with your blog? . Photo by Alexander Shatov on Unsplash. And are the rest (at best) only occasional contributors?

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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Kathleen also has her own food blog that she utilizes social to promote, primarily sharing on Facebook and Twitter, and posting pictures to Instagram.

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910 Blog Comments You Wrote Here

Ari Herzog

Here is a short list of some older blog articles that are popular for a reason. 90 is the number of comments about blog lurking , illustrating why you choose not to comment. 99 is the number of comments about blog commenting systems as written by Danny Brown, indicating this is a touchy subject among bloggers and readers.

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