Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

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Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. Customer service?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Jeff Esposito

FEBRUARY 27, 2013

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. While I felt her pain, I went on a rant of my own about social CRM and the expectations that we have. My Klout or Kred score does not matter. Image: loop_oh.

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Social CRM Klout Case Study Social Media 42

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. Here are 20 ideas.

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ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 22, 2011

You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. This is because social touches do not occur in isolation. I’ve seen a LOT of teeth gnashing lately about online influence , and Klout , and the paucity of clicks that most social updates generate.

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Klout Virtual World Training Social Media 147

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JUNE 17, 2010

Maybe you found this blog from Twitter? Traffic to my blog. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Your Twitter goals may vary. Followers per tweet.

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Twitter Metrics Social CRM Consultant 126