Waxing UnLyrical

article thumbnail

Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Building those relationships will take a lot of work, but you will be rewarded. Conclusion.

article thumbnail

Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

How To 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Blog interviews or contributions. Her past experience in public relations, blogging and sales allow her to bring unique ideas and insights to her clients’ campaigns. The Case for the Micro Influencer Dance. eBook quotes and contributions.

article thumbnail

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more. Besides you, Shonali, I’d have to say not ‘who’ but ‘what’ inspires me.

Hubspot 100
article thumbnail

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Don’t worry about giving away the farm; people will only do so much themselves before they turn to you for help. Use keywords.

Content 124
article thumbnail

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

If you read the news or popular blogs, you get a lot of numbers thrown at you. Cartoon: HubSpot via Flickr, CC 2.0. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. But those numbers do nothing for your business.

article thumbnail

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write about? If you’ve ever asked me for a job lead, or to pick my brain, or pitched this blog, please go and get a key today. For the Blue Key. Thank you.

Campaign 275