Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Hubspot Provides Value through Rich Content.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

FEBRUARY 28, 2022

Make sure to integrate the language from your USP into as much company content as possible, including blog posts, videos, and podcasts. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States.

Company 136

Company B2B Brands How To 136

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

OCTOBER 7, 2013

Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates. The more you blog – the more traffic, leads and sales you get. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet.

Hubspot 86

Hubspot B2B Small Business Company 86

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Tweet (Source: Hubspot ). 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. The post Social Media Marketing Goals and How To Achieve Them — Five Tips appeared first on B2B Marketing Blog | Webbiquity.

Social Media 267

Social Media Tips Marketing HootSuite 267

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need. Their paid plans start at $25 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Alltop 148

Alltop Tips Hubspot Directory 148

Sprout Social

OCTOBER 25, 2022

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Or how brands like Hubspot couple important announcements with graphics instead of just using text? Or how brands like Hubspot couple important announcements with graphics instead of just using text? Your stuff.

Strategy 129

Strategy Brands Hubspot Survey 129

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Tweet This!

B2B 173

B2B Content Marketing Syndication 173

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Blog writing and search engine optimization can, however. You blog consistently. Many businesses blog solely for traffic. Have you heard the term? Learn it well.

SEO 97

SEO Hubspot Press Release Engineering 97

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 76% of B2B marketers blog, and 73% publish case studies.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Writtent Blog

NOVEMBER 18, 2013

The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Blog Growth.

Content 88

Content Marketing SEO Hubspot 88

Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI.

Small Business 60

Small Business Hubspot Proposal SEO 60

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. Use keywords.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JULY 14, 2023

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. This won’t work if both teams are siloed.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Writtent Blog

APRIL 3, 2013

She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. 9 Questions You Need to Ask When Developing Buyer Personas from HubSpot. How to Build Better Buyer Personas to Drive Killer Content from HubSpot. Creating Buyer Personas Template from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Blogs and social networks are just tools. Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.). Before the Sale. Be transparent.

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Search traffic to blogs increases over time as the blog establishes authority and amasses content. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. So over the last few blog posts we have looked.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

MAY 1, 2018

” The reason video is preferable is because, according to Hubspot, most marketers agree it is the type of content that generates the best ROI , while video content also ranked as the type of content consumers most want to see more of from marketers. He enjoys sharing his thoughts on upcoming marketing ideas and design trends.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . How Do I Find Keyword Opportunities?

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. You can find more of Eric’s insights on his Socialnomics blog.

ROI 193

ROI Social Media Vocus Metrics 193