Social Media Strategery

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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

I’m not suggesting that general managers get on here and blog about player transactions or scouting strategies, but they could definitely share their ideas for promotions and community events, best practices for engaging with season ticket holders, or how they’re using social media – things that help the entire league.

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Social Media Isn't Always the Answer

Social Media Strategery

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

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Competing on the Field But Cooperating in the Office

Social Media Strategery

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.

Compete 102
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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

In my next four blog posts, I’ll tackle each of the demographics that I brought up in the original posts one by one and illustrate how I handle the “social media is scary&# line. Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. I blogged every chance I got.

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Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

My first resolution was the always ever-popular “ blog more often.&# While this is less than I’d ideally like to blog, I found that while there are a ton of topics I’d like to blog about, I tend to blog only when I feel like I have something to say that offers some some value to you.

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

But in many of these social media implementations, I’ve come across a lot more people saying, “I have an internal blog but no one reads it,&# or “We have a wiki, but no one uses it!&# implementations of blogs, wikis, or forums not living up to the expectations of the technology? Why are Enterprise 2.0

Gov 2.0 117
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What's Your Government 2.0 Personality Type?

Social Media Strategery

Thinker – You’re not on Twitter, nor do you maintain a blog. We’ll always have the opportunists among us (including some large vendors with newly-discovered social media competencies), but at least the skeptics will make ‘em sing for their supper. chance I’m somewhere between an innovator and a realist.

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