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Be Nice When You Say Bad Things Online

Twist Image

Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. We''re forgetting sentiment. bazaarvoice. bazaarvoice. Times have changed. In the end?

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The Social Media ROI Debate

Webbiquity SMM

Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Kissmetrics). comScore).

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Kissmetrics). comScore).

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