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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

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The Ever-Evolving Consumer Evolves (Again)

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If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. mobile device.

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What A CMO Wants. What A CMO Needs.

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Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) mobile marketing. Tags: bazaarvoice. if you're said CMO). chief marketing officer.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. The study was fielded before the release of the iPad , which many students expressed a specific interest in purchasing."

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

BazaarVoice found overwhelmingly that reviews online are positive. His so called insightful studies into “only 8 people are behind the Citizen News in hot spots like Tehran situation&# were ill informed and – again- misdirects. Journalists however often look through the lense of their own experience and claim it impartial.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable. by Social Media Today. percent have none.&#.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Bazaarvoice). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. Kissmetrics). comScore). White noise is the challenge.

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